From the ingredients we source, to the final products we put on the shelves, we aim to meet the health and nutrition needs of our consumers by providing high quality nutritious products. Our goal is to make it easier for consumers to make nutritious choices that will help them live healthy and active lives. By regularly reviewing our product portfolio, we are able to find new ways to enhance our products to deliver even more nutritional goodness.
One such example is the recent reformulation of our original Milk2Go flavours (chocolate, strawberry, banana and vanilla), now made with less sugar. Between January 2016 and December 2017, after several trials, adjustments, and consumer testing, our product development team gradually reduced the sugar content across each flavour to give consumers time to adjust to the drinks’ new taste, and to strike the right balance between great taste and good health.
On top of reducing sugar by 4 grams, our chocolate-flavoured Milk2Go is the first Milk2Go formulation to have successfully transitioned to a ‘clean label’, with zero artificial colour or flavouring. Over the next few years, we will be working to ensure all of our original formulations will be replaced with the same natural alternatives.
Less sugar and healthier ingredients, our Milk2Go reformulation exemplifies our commitment to evolving our products to satisfy health needs and demands of our consumers.
More than a great source of nutrients, milk brings us all the dairy foods we love. We will continue looking for ways to enhance our products to ensure our consumers have options to help them make healthier choices for themselves and their families.
Saputo Listened to Consumers and Evolved its Friendship Dairies Cottage Cheese
Our commitment to serving high quality products means we’re regularly evaluating our processes and the ingredients used in our products. This pledge was at the forefront of the recent evolution of our Friendship Dairies Cottage Cheese.
In listening to what consumers had to say about our cottage cheese, we heard some questions about the carrageenan and locust bean gums used in our recipe for providing a creamier and drier product. This prompted us to investigate, and ultimately determine, that these ingredients, although harmless to consume, were no longer aligned with the standards our customers expect for our products. This motivated us to evolve our Friendship Dairies Cottage Cheese recipe.
In 2017, our team began the research and development process to discover a better recipe that would exclude these ingredients, while maintaining the taste and texture that our customers have come to expect from Friendship Dairies Cottage Cheese.
In 2018, we unveiled the new recipe, and since, we have been extremely pleased with the results. When observing the reaction from our consumers, we saw not only an appreciation for the revised recipe, but also for our efforts to listen, and adjust to their feedback. Moreover, our new recipe was recognized further when the award-winning food and cooking website, Epicurious, named Friendship Dairies Cottage Cheese as the “Best Cottage Cheese You Can Buy at the Store” later that year.
Building on the success of this initiative, we will continue to explore new ways to optimize recipes as we continuously strive to improve on all aspects of our products.